With worldwide marketing now costing as much as $175
million per film (gulp), THR sources reveal how box office, home
entertainment and TV will contribute to each studio's bottom line.
After a rocky winter and spring, the North American box office boomed in May, with revenue reaching $1.14 billion to surpass the record $1.04 billion earned in 2011. Heading into the month, revenue for the year was down a troubling 12 percent over 2012. Now, the gap is 7 percent.








